Marketing Strategy Services
Clarity. Focus. Momentum.
Most companies don’t lack ambition, they lack clarity on what’s limiting their growth.
Or if they are growing at a healthy pace, they’re often searching for some paths to simplicity amidst the chaos. In either case, they often spend time and money without a defined plan in hopes of a return on their investment. As a marketing strategist, I identify the constraints to growth and work with clients to build a roadmap with measurable steps to overcome those barriers. Strategy doesn’t work in silos; it requires vision, transparency, and accountability across operational disciplines. Drawing on years of marketing, finance, and military leadership experience, I bring best practices from working with global brands to help organizations cut through the noise and navigate their challenges.
The outcome is growth that’s intentional, scalable, and profitable.
Principal
Troy Geesaman
If finding clarity, focus, and momentum appeals to you, you'll want to meet Troy. Drawing on years of marketing, finance, and military leadership experience, he brings best practices from working with global brands to help organizations cut through the noise and navigate their challenges. The outcome is growth that’s intentional, scalable, and profitable.
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With a recent, five-year run at Seed Strategy working on incredibly challenging projects with medium-to-large-scale companies across a diverse mix of industries—from food and beverage, restaurants, healthcare, tech, and more, Troy is now an independent marketing strategist skilled at helping teams pinpoint the barriers to growth and then building focused strategies to help them win. With a calm confidence, he maps out a path forward to building momentum.
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His career started in the field of managerial accounting and then progressed across multiple disciplines in corporate organizations (McCormick, Cadbury Schweppes, USG), including finance, sales communications, field marketing, brand management, and innovation. Then crossing over to the agency side of marketing, Troy advised, mentored, and developed strategic marketing and innovation plans with leaders across CPG food, beverages, spirits, restaurants, convenience retail, banking, pharmaceutical, tech and industrial product sectors.
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Troy earned a B.A. in Business Administration from Gettysburg College and a M.S. in Marketing at Johns Hopkins University. He is an Adjunct Professor and Business Leadership Center Instructor for the Cox School of Business at Southern Methodist University, and former Adjunct Professor of Marketing at Liberty University. His personal credo is to always be curious, think critically, communicate well, and live compassionately.
Contact Us
Contact us to discuss how our services can benefit your organization.
214-315-6794
We Believe in Humanity-Centered LeadershipSM
Leadership is more about who you are – your character and values – than what you do or role you have. Leaders are trustees and advocates for the people in their care, so understanding the nature of humankind is integral to the success of any organization – from the family unit, to the civic/social arena, or the workplace.
While much has been written about principles of strong leadership and even servant leadership, the fundamentals of basic human kindness and virtuous interaction are often avoided because they are considered soft or esoteric, inaccurately assumed to have no measurable benefits, and ultimately feared by some leaders as a sign of weakness in the boardroom or on the factory floor. Our passion and purpose is to dispel such beliefs and, in fact, encourage the engagement and application of the Humanity-Centered LeadershipSM virtues of Humility, Compassion, Grace and Hope.
Essential foundation for vulnerability-based trust
Humility
Inspiration and action to do what is right and best for others
Compassion
Grace
Language of interaction and engagement with others
Hope
Galvanizing dynamic that spurs people to act, both creating and fulfilling a vision for the future
In a brief 60-90 minute presentation, we explore the four Humanity-Centered LeadershipSM virtues one by one, building the case for their imperative need and engagement in our culture today. We discuss their definition, origin, application and benefit. Through reflections on real world case studies to rehearsing timeless principles of elevating human worth and dignity, your team will come away inspired and challenged to employ an approach to leadership that will change the way they lead, starting with how they view themselves and all of humankind.
In contrast to preconceived notions of weakness, passivity, permissiveness and aimless ambition, your leaders will understand that Humanity-Centered LeadershipSM will unlock new levels of strength, accountability, meaningful boundaries and freedom with their teams. Now more than ever, our society needs this life-giving approach to leadership.
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Reach out to us today to schedule a complimentary presentation!
